Logo

There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.

Logo


Logo

A text logo (also sometimes called a logotype or word mark) is a logo largely made up of the text of the company's name. This type of logo can have some graphic elements - lines, boxes, borders - that interact with, surround, or even form the letters. However, the graphic elements should be used as an accent to the text, not as a major or equally-weighted part of the logo.

You can use this guide to determine the best type of logo to design or to have designed for your company, based on the size of your business, how well-known you are, your business name, and your business plans, among other factors. Choosing the right type of logo design is the first step in building your company's visibility, credibility, and memorability.

Logo

Logo


Logo

Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible,
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